GB08 – Positive stereotypes

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Positive stereotypes can be as damaging as negative ones, particularly for women. The backlash against negative stereotypes of women in the workplace has meant that they are now far more likely to be described in positive terms – so, for example, as ‘empathetic’, ‘caring’, ‘people-oriented’ or ‘good communicators’. The problem with these positive stereotypes is that the qualities typically associated with women are not the qualities that are most highly valued in the workplace, so these positive stereotypes actually serve to disadvantage women.


  • Duration:
  • 00:26
  • Genre:
  • Drama
  • Producer:
  • Skill Boosters

Video formats (subject to availability):

  • High Definition (mp4, 1280x720)
  • Standard Definition (mp4, 640x360)
  • Mobile (mp4, 480x270)