SBB31- Assert yourself

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Assert yourself

Being assertive enables us to communicate more effectively and get what we want – whether it’s asking for a pay rise, tackling inappropriate behaviour or simply getting our views heard. This video briefing looks at how to take an assertive approach to people and situations and the benefits it can bring, both at work and in our daily lives.

Assertive behaviour enables us to do things like express our opinions, stand up for our rights, ask for what we want and disagree without conflict. It’s all about communicating clearly and effectively, and being able to express our own views, needs and rights while at the same time respecting those of others.

Illustrated with drama scenarios and commentary from experienced behavioural psychologist Gordon Tinline, this short video briefing shows how an assertive approach can help us take charge of our lives and achieve the outcomes that we want in a spirit of collaboration and respect.

This video briefing will give a better understanding of:

    • what we mean by assertiveness
    • the difference between passive, aggressive and assertive approaches
    • the benefits of being assertive
    • how we can use an assertive approach at work and in our daily lives.


  • Duration:
  • 10:05
  • Genre:
  • Video briefing
  • Producer:
  • Skill Boosters

Video formats (subject to availability):

  • High Definition (mp4, 1280x720)
  • Standard Definition (mp4, 640x360)
  • Mobile (mp4, 480x270)

Featured experts:

Gordon Tinline